Portrait of Michael Burgi

Michael Burgi

Michael Burgi is Adweek's director of editorial partnerships. As a writer and editor, he has been covering the marketing and media industries for 30 years.


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4 Key Teachable Moments for Marketers Who Create Mobile Content

Digital

Top marketers urge their colleagues to keep consumers topmost in mind when planning to dive into the mobile content space.

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Delight in Your Videos or Risk Being Overlooked, Periscope CEO Says

Brand Marketing

Kayvon Beykpour, CEO and co-founder of live-video platform Periscope, offered his guidance to anyone creating video in a world crowded with content.

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Data, Cloud and Omnichannel Marketing Dominate Discussion at Adweek’s Executive Lab

Brand Marketing

Nielsen Marketing Cloud's Mark Zagorski, Havas Media's North American president Shane Ankeney and Rishad Tobaccowala of Publicis Groupe share their viewpoints.

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Get Your Nominations in for Adweek’s Media All-Stars

Agencies

Each Media All-Stars submission should include the candidate’s name, title and company, and detail long-term accomplishments as well as results delivered in the last year.

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4 Key Takeaways About the Future of Content From the Brand Storytelling Conference

Brand Marketing

Nestled atop one of the many snow-capped mountains north of Salt Lake City, the Stein Eriksen Lodge played host Thursday to a gathering of branded content experts from agencies, brands [...]

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Adweek’s Winners’ Circle Event Unofficially Kicked Off the 2016 Holiday Party Season

Brand Marketing

The New York weather may have been foul on Dec. 6, but nothing stopped revelers from attending Adweek's inaugural Winners' Circle party, honoring the Media All-Stars, Media Plan of the [...]

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How Julia Child Talked Lidia Bastianich Into Hosting Her Own Cooking Show

TV / Video

Specs Current gig Host of Season 4 of public TV series Lidia's Kitchen Previous gig Chef, restaurateur, cookbook author, host of Lidia's Italy Age 69

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Noreen O’Leary, One of Advertising’s Most Iconic Journalists, Has Died

Brand Marketing

Noreen O'Leary, a giant of advertising journalism who spent the past 31 years perfecting her craft at Adweek, passed away Saturday after a battle with cancer. She was 59.

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What’s Being Done to Rein In $7 Billion in Ad Fraud

Brand Marketing

Long a dirty little secret of the digital media business, the topic of ad fraud has been thrust front and center in discussions among agency executives, advertisers and publishers over [...]

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