Delight in Your Videos or Risk Being Overlooked, Periscope CEO Says

Kayvon Beykpour offers guidance in the mobile video space

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

After offering his thoughts on mobility and content at a Tuesday morning event co-sponsored by Adweek and Bloomberg Media called “Marketing in an Interruptive World,” Kayvon Beykpour, CEO and co-founder of live-video platform Periscope, offered his guidance to anyone creating video in a world crowded with content.

“You have a lot of choices of what you can do on your mobile device,” Beykpour said. “And if it doesn’t feel as frictionless or as delightful as other things you might be using, you’re not going to use it.”

Take

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in