4 Key Takeaways About the Future of Content From the Brand Storytelling Conference

Gen Z insights, views vs. attention, and the boomerang effect

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Nestled atop one of the many snow-capped mountains north of Salt Lake City, the Stein Eriksen Lodge played host Thursday to a gathering of branded content experts from agencies, brands and media outfits. They're attending and sharing their knowledge at the second Brand Storytelling conference, which is taking place in and around Park City, Utah, at the same time the Sundance Film Festival is starting up.

A few key learnings jumped out from among the many presentations that took place across three small stages dotting the hall.

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