4 Key Takeaways About the Future of Content From the Brand Storytelling Conference

Gen Z insights, views vs. attention, and the boomerang effect

Nestled atop one of the many snow-capped mountains north of Salt Lake City, the Stein Eriksen Lodge played host Thursday to a gathering of branded content experts from agencies, brands and media outfits. They're attending and sharing their knowledge at the second Brand Storytelling conference, which is taking place in and around Park City, Utah, at the same time the Sundance Film Festival is starting up.