Janet Stilson

Janet Stilson is a freelance writer for Adweek.

How These 3 Brands Are Using Chatbots to Forge Stronger Relationships With Consumer

This emerging tech allows organizations to informally solve issues.

Why Younger Consumers Are Hitting Retail Locations Rather Than Shopping Digitally

Retail brands are trying to appeal to millennials and Gen Z

How a Creative Studio Brought Elton John’s Career to Life in Virtual Reality

Spinifex Group explains the strategy behind his farewell tour kickoff.

True-Crime Fanatic Michelle Nguyen Kills It in the Branding World

Meet the co-founder and CCO of creative and production studio Salty Studios.

The&Partnership Makes The Wall Street Journal Less ‘Male, Pale and Yale’

The&Partnership's work has helped reverse a 7-year subscription sales decline at The Wall Street Journal.

This Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores

Fancy wants to subvert marketing stereotypes.

This Refinery29 Co-founder Is No Stranger to Leaps of Faith

The digital media company wasn't Christene Barberich's first bold move—and it won't be her last.

Obviously Caters to Its Clients With an Army of Influencers

Half a million popular people help this shop give brands an extra edge.

Design Army Puts Visual Storytelling Above All Else

Picking clients very carefully is key to this D.C. agency.

Why CBD Marketers Are Turning to Endorsements to Get Their Message Out

The tactic is proving to be effective in promoting the non-intoxicating products