Big YouTube Channels Join Forces to Help Drive Ads
The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium.
Jordan Levin in Talks to Run Programming at Xbox
Jordan Levin, the former CEO of the defunct WB network, is in serious talks with Xbox to take a senior level position that would include running programming at the Microsoft-owned [...]
Coke’s America Is Beautiful Continues to Resonate
Last week, a new conventional wisdom seemed to have emerged: it's no longer wise to hold Super Bowl ads until the actual game, if you want to win the YouTube/social [...]
Here Comes Another Native Ad Exchange
The native advertising programmatic gold rush is on.
Startup TripleLift Looks to Marry Native and Programmatic
Two of the bigger macro trends in the online ad industry of late, programmatic buying and native advertising, don’t seem to have much in common—as one is about auto
Facebook, Google, Twitter May Be Threatening Rewards-Based Mobile Ads
Over the last few years, a handful of mobile startups have emerged in what might be called the rewards-driven ad space. SessionM, Kiip and others have promised a better advertising [...]
Disney Interactive Partners With Google to Distribute Original Short Film
Disney Interactive is launching a new original short film as part of a unique partnership with Google.
New IAB Chairman Takes Industry to Task
Ziff Davis CEO Vivek Shah was named the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting [...]
NBC Sports Streaming Capacity Will Be Tested by Sochi—and Soccer
NBC Sports better be careful with its Web coverage of the Winter Olympics, or it might have an international incident on its hands. After all, the last thing that the [...]
AOL Enjoys Strong Q4 Earnings
AOL no longer seems to be in comeback mode. In fact, the company is on a pretty solid roll. The company's global advertising revenue jumped 23 percent in Q4, finally putting [...]