Mike Shields

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Big YouTube Channels Join Forces to Help Drive Ads

Performance Marketing

The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium.

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Jordan Levin in Talks to Run Programming at Xbox

Performance Marketing

Jordan Levin, the former CEO of the defunct WB network, is in serious talks with Xbox to take a senior level position that would include running programming at the Microsoft-owned [...]

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Coke’s America Is Beautiful Continues to Resonate

Performance Marketing

Last week, a new conventional wisdom seemed to have emerged: it's no longer wise to hold Super Bowl ads until the actual game, if you want to win the YouTube/social [...]

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Here Comes Another Native Ad Exchange

Performance Marketing

The native advertising programmatic gold rush is on.

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Startup TripleLift Looks to Marry Native and Programmatic

Performance Marketing

Two of the bigger macro trends in the online ad industry of late, programmatic buying and native advertising, don’t seem to have much in common—as one is about auto

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Facebook, Google, Twitter May Be Threatening Rewards-Based Mobile Ads

Performance Marketing

Over the last few years, a handful of mobile startups have emerged in what might be called the rewards-driven ad space. SessionM, Kiip and others have promised a better advertising [...]

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Disney Interactive Partners With Google to Distribute Original Short Film

Performance Marketing

Disney Interactive is launching a new original short film as part of a unique partnership with Google.

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New IAB Chairman Takes Industry to Task

Performance Marketing

Ziff Davis CEO Vivek Shah was named the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting [...]

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NBC Sports Streaming Capacity Will Be Tested by Sochiā€”and Soccer

Performance Marketing

NBC Sports better be careful with its Web coverage of the Winter Olympics, or it might have an international incident on its hands. After all, the last thing that the [...]

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AOL Enjoys Strong Q4 Earnings

Performance Marketing

AOL no longer seems to be in comeback mode. In fact, the company is on a pretty solid roll. The company's global advertising revenue jumped 23 percent in Q4, finally putting [...]

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