Coke's America Is Beautiful Continues to Resonate
Views surge on YouTube even as Super Bowl fades
Last week, a new conventional wisdom seemed to have emerged: it's no longer wise to hold Super Bowl ads until the actual game, if you want to win the YouTube/social media race.
But according to the top two videos on the VideoWatch/VidIQ chart, we may have been quick with that declaration. Coke's "America Is Beautiful" and Chrysler's Bob Dylan spot saw new life, generating nine and 10 million views apiece and lots of social engagement. It will be interesting to see how this plays out in a month's time.
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