The native advertising programmatic gold rush is on.
Following the emergence of a handful of native ad networks came yesterday's announcement that the startup TripleLift was launching a native ad exchange with several top brands and publishers. Now comes another native ad exchange—albeit this one from perhaps an unexpected source.
The new company, Bidtellect, is coming out of Domain Holdings, a top domain name broker. The company has tapped veteran digital media entrepreneur Lon Otremba as its CEO.