What It Means for Consumers and Brands That New York Is Becoming a ‘Smart City’

Citywide Wi-Fi offers advertisers flexibility

On a sunny January day, a young mother strolled along New York's West 107th Street, explaining a strange phenomenon to her son. Before cellphones, there used to be these things along the sidewalks you could put a coin in and make a telephone call from, she told her bewildered child. She might as well have been describing a wringer washing machine.

Janet Stilson is a freelance writer for Adweek.
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