The New Yorker's Cover, and Qualcomm Ads, Come to Life This Week via Augmented Reality

Christoph Niemann fronts the Innovators Issue

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The new issue of The New Yorker, on newsstands today, comes with a tech tie-in befitting its title of Innovators Issue—a cover, designed by Christoph Niemann, that springs to life through augmented reality, and a couple of inside-cover Qualcomm ads that do the same.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in