Power Players: From Euro 2020 to the Olympics, Sponsors Compete With Athletes’ Own Brands
Cristiano Ronaldo and Coca-Cola are only following Michael Jordan and Reebok's lead.
Why Celebrities Want to Be in PepsiCo’s Ads
Brand Marketing
Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate [...]
Ad of the Day: Jordan Himself Finally Appears in Gatorade’s ‘Be Like Mike’ Revival
Brand Marketing
Gatorade has saved the best for last in its nostalgic, eight-week-long "Be Like Mike" campaign revival. In a 60-second video that went live this morning, we finally see present-day Michael [...]
Gatorade Digitally Remastered ‘Be Like Mike’ After 23 Years, and Damn Does It Hold Up
Creativity
For those of us who've spent too many hours digging through YouTube trying to find good-looking versions of classic ads, this is quite a treat: As part of its 50th [...]
Check Out This Week’s 10 Must-See Digital Marketing Stats
Performance Marketing
Here are this week's 10 most intriguing statistics from the digital marketing world, including a trio of basketball-driven data points as the NBA season is upon us. Check them out [...]
5 Sports Superstars Who Are Mega Marketers
Brand Marketing
After years of sitting on the sidelines, watching colleges cash in, athletes who graduate to the big leagues are eager to score lucrative partnerships and endorsement deals. Who better to look to [...]