Michael Mccarthy

How Will the Fantasy Football Fiasco Affect NFL Teams’ Sponsorship Deals?

To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the second-screen experience that fans enjoy at home.

Toyota’s New Campaign Focused on Fans’ Passion Will Debut During NFL Season Opener

Toyota will go all in on sports this fall with a new brand campaign designed to unite its sports advertising from pro football to Nascar. The campaign kicks off with a new spot called "Anthem" from Saatchi & Saatchi, Los Angeles that will debut during the NFL's 2015 season-opening game Thursday night.

How a Marketing Agency Broke All the Rules to Become a Lifestyle Brand Beloved by Stars

You may have noticed celebrities such as Jay Z, Beyoncé, Dwayne "The Rock" Johnson and UFC champ

Alex Morgan Will Be the First Female Cover Star for EA’s FIFA Video Game

Female sports stars often don't get as much money, endorsements or respect as their male counterparts. But in a nice victory for women's soccer, Electronic Arts is poised to announce today that Alex Morgan will be the first female soccer star to appear on the cover of its EA Sports FIFA video game.

5 Lessons Honda Learned About Reaching Millennials With Music

Marketers and agencies are always saying that content is king. But few clients have put money behind that maxim like American Honda Motor Co., which a year ago rolled out its "Honda Stage" music program as a way to reach a 20-something audience that increasingly tunes out traditional advertising.

Ad of the Day: Honda Stretches Your Face in Fun, Trippy Launch Spot for HR-V

Conventional wisdom says millennials don't buy a lot of new cars. They're too busy playing with their iPhones. Or they're ideologically opposed to gas-guzzling, pollution-spewing automobiles.

Ad of the Day: Dick’s Sporting Goods Goes the Extra Mile in Its First Campaign for Women

Athletic women are increasingly wearing workout gear as everyday fashion. And so are women who never go near a gym—giving rise to the "Athleisure" fashion trend. And with women's activewear booming, Dick's Sporting Goods is prepping its first ad campaign aimed directly at fitness-minded women.

5 Reasons Mayweather-Pacquiao Has Become One of the Biggest Sports Events of All Time

Unless you've been living under a rock, you've likely seen the media hype surrounding the Floyd Mayweather Jr. vs. Manny Pacquiao welterweight boxing match on Saturday night.

NBA Ditches Coke for Pepsi After a 30-Year Partnership

By severing Coca-Cola's nearly 30-year relationship with the NBA, PepsiCo will achieve a clean marketing sweep of the four major professional sports leagues this fall.

Why Baseball Clubs Are Resorting to Feather Boas and Booze

In a bid to attract more female ticket buyers, nine Major League Baseball clubs will market Ladies Nights during the 2015 season: the Atlanta Braves, Washington Nationals, Seattle Mariners, Minnesota Twins, Miami Marlins, Kansas City Royals, Detroit Tigers, Chicago White Sox and Arizona Diamondbacks.