5 Sports Superstars Who Are Mega Marketers

Headshot of Lisa Granatstein

After years of sitting on the sidelines, watching colleges cash in,

athletes who graduate to the big leagues are eager to score lucrative partnerships and endorsement deals. Who better to look to for inspiration than these five savvy sports stars turned marketing pros.

@lgranatstein lisa.granatstein@adweek.com Lisa Granatstein is the editor, svp, programming at Adweek.