How Gatorade, a College Coach's Concoction, Created a $12.5 Billion Industry

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Michael Jordan made Gatorade famous the night he nearly killed himself. It was Game 5 of the NBA finals in 1997, the series tied at 2-2. The Chicago Bulls' legendary shooting guard was sick as a dog with the flu. Jordan should have been in a hospital bed. Instead, he staggered into the game. In his 44 minutes of play, Jordan scored 38 points. "Somehow," Jordan later said, "I found the energy to stay strong."

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