Ad of the Day: Jordan Himself Finally Appears in Gatorade's 'Be Like Mike' Revival

Along with a slew of stars from Serena Williams to Cam Newton

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Gatorade has saved the best for last in its nostalgic, eight-week-long "Be Like Mike" campaign revival.

In a 60-second video that went live this morning, we finally see present-day Michael Jordan drinking Gatorade—rather than just archival footage of His Airness from 25 years ago.

Created by digital agency VML, the star-studded homage to the original Bayer Bess Vanderwarker spot features no less than 10 Gatorade athletic endorsers.

Among them: tennis superstar Serena Williams; women's soccer stars Abby Wambach and Mia Hamm; Major League Baseball's Bryce Harper; the NFL's Cam Newton; the NBA's Jabari Parker; and NASCAR's Jimmie Johnson.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in