Ad of the Day: Jordan Himself Finally Appears in Gatorade’s ‘Be Like Mike’ Revival

Along with a slew of stars from Serena Williams to Cam Newton

Gatorade has saved the best for last in its nostalgic, eight-week-long "Be Like Mike" campaign revival.

In a 60-second video that went live this morning, we finally see present-day Michael Jordan drinking Gatorade—rather than just archival footage of His Airness from 25 years ago.

Created by digital agency VML, the star-studded homage to the original Bayer Bess Vanderwarker spot features no less than 10 Gatorade athletic endorsers.

Among them: tennis superstar Serena Williams; women's soccer stars Abby Wambach and Mia Hamm; Major League Baseball's Bryce Harper; the NFL's Cam Newton; the NBA's Jabari Parker; and NASCAR's Jimmie Johnson.

Plus, we get cameos from singer/actor Nick Cannon and Zach LaVine, who won the Slam Dunk contest at NBA All-Star 2015. The 19-year old LaVine lapped the competition at Brooklyn's Barclays Center while wearing a No. 23 Jordan jersey from Space Jam.

Of course, as the payoff, we see Air Jordan himself drinking his favorite Gatorade Citrus Cooler. "Still got it," quips Michael. The tagline: "We all want to still #BeLikeMike."

To celebrate its 50th anniversary, Gatorade rolled out a digitally remastered version of the classic "Be Like Mike" spot created by BBV 23 years ago during NBA All-Star Weekend.

Since then, Gatorade has layered in three new spots inspired by user-generated social posts and video salutes from the other athletes who've followed in Jordan's footsteps as Gatorade endorsers. But none have featured the present-day Michael until now.

The positive reaction from consumers and athletes to the campaign shows that Jordan—longtime sports king of Madison Avenue—still has legs, according to Gatorade's Chief Marketing Officer Morgan Flatley.

"We hope this final video will continue to inspire a new generation of athletes to show us, and each other, what it means to Be Like Mike," she told Adweek.


Client: Gatorade

Director of Digital Strategy: Jeff Miller

Senior Manager of Digital Marketing: Abhishek Jadon

Chief Marketing Officer: Morgan Flatley

Agency: VML

Executive Creative Director: Tony Snethen

Group Creative Director: Matt Bowne

Creative Director: Nick Allegri

Associate Creative Director: Maggie Harn

Associate Creative Director: Adam LaRocca

Senior Copywriter: Ryan Simpson

Art Director: Amanda Laffoon

Art Director: Zac Greason

Art Director: Jaclyn Co

Group Director, Client Engagement: Stephanie DeCelles

Director, Client Engagement: Abby Fraser

Senior Account Manager: Carley McNary

Senior Social Strategist: Kyle Rogers

Channel Manager: Chelsea Curry

Agency Producer: Snake Roth

Directors: Chris Riehl and Christopher Leone

Production Company: Motion Theory

Editorial: Mirada

Editor: Mike Merkwan

Editor: Patrick Smith

Producer: Derek Johnson

Recommended articles