Ford Cleverly Uses Vertical Video to Demonstrate Its Blind Spot Capabilities
Creativity
Thanks to Snapchat, vertical video is now how young people—and thus, ad people—do mobile video. But there are always moments in a trend when an advertiser doesn't just follow along, [...]
How Ford Is Snapchatting the Olympics Without Mentioning the Olympics
Brand Marketing
If you're not an official Olympics sponsor, creating a social media campaign centered on the games or its themes without breaking the U.S.
Ford Is Teaming Up With Jose Cuervo to Make Car Parts From Agave
Brand Marketing
Environmentally conscious auto manufacturing just got a shot in the arm—or rather, a shot of tequila. Ford and Jose Cuervo are teaming up to turn agave plant byproduct from tequila [...]
Ford Designs a Massive ‘Escape the Room’ Game in NYC to Replace the Test Drive
Brand Marketing
Ford is turning the typical test drive experience on its head this weekend with a giant driveable game in New York.
Do You Police Your Brand’s Ad Content?
Performance Marketing
As a long-term Words With Friends user (both paid and unpaid), I was stunned by an ad that was presented to me recently. The headline "Want a Girlfriend?" showed me [...]
This Man Ate a Ford Kuga, to Sample Its Delicious Materials, in Brand’s First ‘Taste Drive’
Creativity
Every automaker says it uses the best materials. But how do you really know unless you try them? And by try, we mean eat. Ford Motor Co. in Israel wanted [...]