Gabriel Beltrone

Gabriel Beltrone is a frequent contributor to Adweek.


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Diverse, Topical, Enlightening and Entertaining, These Were the Best Brand Storytellers of 2019

Arc Awards

Presenting Adweek's fourth annual Arc Awards winners, from Tinder’s Swipe Night to Adidas Originals’ Donald Glover Presents.

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Jon Glaser and Beth Dover Share a Goofy, Gory Moment in Ubisoft’s ‘Watch Dogs’ Lesson

Creativity

In franchise's 'Legion' title, every character is playable.

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Heinz Ketchup Saves Ed Sheeran From a Fancy Meal in Super Casual New Campaign

Ad of the Day

A stuffy restaurant gets a dose of 'aww shucks' condiment humor.

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Why an Insurance Company Created a Scented Print Ad That Releases the ‘New-Car Smell’

Agencies

GS&P hopes to form a sensory link between Liberty Mutual and car shoppers.

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This Book Collects the First Chapters of Novels Ad Creatives Never Got Around to Finishing

Creativity

Chapter One solicited unfinished work from FCB's Susan Credle and more.

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Palms Casino Resort Bills Itself as the ‘New Vegas’ With a Mind-Bending Pop Culture Blitz

Brand Marketing

Star-studded campaign from AKQA follows $690 million overhaul.

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Missing Socks Are a Timeless Existential Dilemma in This Very Relatable French Ad

Brand Marketing

Retailer Monoprix offers an amusing solution.

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McDonald’s and TBWA’s Blurry Big Mac Billboards Are Totally Ingenious

Brand Marketing

Made-you-look food impressionism, and the power of suggestion.

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Want a Happy Cactus? Play It Rain Sounds, Says Spotify’s Life Hacks Campaign

Brand Marketing

Better than actual water, plus other helpful playlists.

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Apple Touts Its New Streaming Service With a 5-Minute Deluge of Brilliant Talent

Brand Marketing

Octavia Spencer, Ron Howard, and more talk craft.