This Book Collects the First Chapters of Novels Ad Creatives Never Got Around to Finishing

Chapter One solicited unfinished work from FCB's Susan Credle and more

It’s one of advertising’s oldest jokes: Every copywriter has an unfinished novel collecting dusk in a desk drawer. But it’s still on the nose—especially now that Miami Ad School and Grey Canada have actually collected a bunch of such false starts from around the world and published them as an anthology of opening passages.