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There are only so many ways to market a dystopian action-adventure video game—at a certain point, live game-play trailers and trope-heavy end-of-the-world storylines can blur together.
But for the launch of “Watch Dogs: Legion,” the third title in Ubisoft’s “Watch Dogs” series, agency Funworks zeroed in on an unusual aspect of the game. Rather than tying players to a single protagonist, “Legion’s” open-world style lets them recruit any of the almost 9 million characters into a playable team of “hackers.”
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