LeBron James Has a Lot of Road Left to Travel in This Dramatic, Heartfelt Ad for Rimowa Luggage

Anomaly Berlin continues last year's 'Never Still' campaign

"It's been a long road, man," says LeBron James, in the first line of his voice-over. RIMOWA Official

At age 34, LeBron James has played in the NBA for 16 years. But it’s pretty clear he’s not thinking about giving up.

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@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.