Pantene Reimagines 'Don't Hate Me Because I'm Beautiful' to Celebrate LGBTQ+ Pride

Grey New York spotlights a diverse community

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In 1986, model Kelly LeBrock starred in a Pantene commercial extolling the virtues of the product for her hair. The tagline “Don’t Hate Me Because I’m Beautiful” became a pop culture catchphrase.

Now, it’s getting an update to be more inclusive for 2019.

In partnership with GLAAD, the P&G brand and agency Grey New York launched “Don’t Hate Me Because I’m BeautifuLGBTQ” today, a new campaign designed to celebrate the diverse beauty found in the LGBTQ+ community, rather than the conventional stereotypes of beauty found in past ads.

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