How Ford Is Snapchatting the Olympics Without Mentioning the Olympics

Nonsponsor's campaign follows USOC's strict IP rules

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If you're not an official Olympics sponsor, creating a social media campaign centered on the games or its themes without breaking the U.S. Olympic Committee's many, many, intellectual property rules can be an Olympian feat in itself. But Ford has managed to do it by building a social media campaign for the Olympics that doesn't directly mention the Olympics at all.

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