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Do You Police Your Brand’s Ad Content?

Headshot of Carolyn Goodman
By Carolyn Goodman

As a long-term Words With Friends user (both paid and unpaid), I was stunned by an ad that was presented to me recently. The headline “Want a Girlfriend?” showed me pictures of scantily-clad girls who were CLEARLY under age. The call to action was a huge arrow with the word “FREE” and the copy read “Start Chating [SIC] Now!”

I was so surprised and appalled that I actually did click, because I wanted to know who the advertiser was behind this message.

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Headshot of Carolyn Goodman

Carolyn Goodman

A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.

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