Ford Cleverly Uses Vertical Video to Demonstrate Its Blind Spot Capabilities

Smart use of the format

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Thanks to Snapchat, vertical video is now how young people—and thus, ad people—do mobile video. But there are always moments in a trend when an advertiser doesn't just follow along, but breaks it down and uses the mechanics to meet its own ends. 

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in