Ford Is Teaming Up With Jose Cuervo to Make Car Parts From Agave

A shot of sustainability

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Environmentally conscious auto manufacturing just got a shot in the arm—or rather, a shot of tequila. Ford and Jose Cuervo are teaming up to turn agave plant byproduct from tequila into plastic cup holders, fuse boxes and wiring for Ford cars and trucks.

The project is part of Ford's #FarmtoCar campaign, an initiative that aims to replace petroleum-based plastics with plant-based materials in Ford's vehicles. Used agave fibers are shipped from Jose Cuervo's tequila fields in Mexico to Ford's plants in Dearborn, Mich.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in