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Virtual reality makes a lot of sense for auto brands—after all, what better way to show off your car's features than to put consumers in the virtual driver's seat? But Ford took its virtual reality experience to the next level with its new VR app that launches today and lets users immerse themselves in stories related to the brand.
The first such story is a behind-the-scenes look at 24 Hours of Le Mans, a daylong sports car race in France that driver Joey Hand won this year in his Ford-sponsored GT race car.
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