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As a relatively young global network (founded in 1992) VML noticed that while it's continuing to expand across the world, there has been some trouble developing a connection between its two biggest markets, the U.S. and China. Another problem facing VML's China office is the major issue of retention, with turnover in some agencies reaching nearly 50 percent.
VML wanted to do something to bring the entire network closer together, and cut back on turnover, but only a small percentage of the current VML China team speaks English, and vice versa, so kicking off any communication between the two posed some problems.