Ford Designs a Massive 'Escape the Room' Game in NYC to Replace the Test Drive

Experiential event aims to attract millennials

Ford is turning the typical test drive experience on its head this weekend with a giant driveable game in New York. The venue, which will be open from June 23-26, is based on Escape the Room, a popular experiential game where players have 60 minutes to find their way out of rooms by solving a series of clues and puzzles. In Ford's game, teams of four will hop into a Ford Escape SUV and use the vehicle's technology and features to solve puzzles in order to escape a series of rooms in New York's 35,000 square foot Moynihan Station.