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Ford is turning the typical test drive experience on its head this weekend with a giant driveable game in New York. The venue, which will be open from June 23-26, is based on Escape the Room, a popular experiential game where players have 60 minutes to find their way out of rooms by solving a series of clues and puzzles. In Ford's game, teams of four will hop into a Ford Escape SUV and use the vehicle's technology and features to solve puzzles in order to escape a series of rooms in New York's 35,000 square foot Moynihan Station.
Players will drive from room to room in an Escape SUV, which has a 5 mile-per-hour lock, for safety reasons.