Ford Designs a Massive 'Escape the Room' Game in NYC to Replace the Test Drive

Experiential event aims to attract millennials

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Ford is turning the typical test drive experience on its head this weekend with a giant driveable game in New York. The venue, which will be open from June 23-26, is based on Escape the Room, a popular experiential game where players have 60 minutes to find their way out of rooms by solving a series of clues and puzzles.

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