Adidas Jumps on ‘Everything Is Cake’ Meme With Hyper-Realistic Sneaker Creation
The chocolate ganache-coated chocolate sponge sneakers will be sold via Deliveroo.
Despite Backlash, Calvin Klein Keeps Its Racy New Ads Online
Brand Marketing
Calvin Klein surely knew its new ad campaign would ruffle some feathers, which is probably why it's choosing to weather the storm of online outrage rather than back down on [...]
High-End Hunting Apparel Is Killing It With Hipsters and Baby Boomers
Brand Marketing
Hunting: It's not just for the Duck Dynasty set anymore. The activity so often associated with rural America is increasingly being marketed as an adventure sport, with more consumers signing [...]
Why a Mainstream Fashion Advertiser Like Diesel Decided to Go Big on Pornhub
Performance Marketing
If you're one of Pornhub's 60 million daily visitors, you might be wondering why you saw ads this month for clothing brand Diesel rather than, say, male enhancement pills or [...]
This Week’s Must-Haves: a Hoverboard That Actually Hovers
Brand Marketing
This week, the Adweek staff is highlighting an emoji pendant, a smartphone-controlled hoverboard and a chic scarf. Take a look!
There’s a Story Behind Christopher Walken’s Fancy Sock in the Kia Commercial
Brand Marketing
Stance socks has a starring role in a Super Bowl commercial this year, and the brand didn't have to shell out $5 million for the privilege, either.