AdFreak

Adidas Jumps on ‘Everything Is Cake’ Meme With Hyper-Realistic Sneaker Creation

The brand is giving away a limited run of ganache-coated sponge sneakers in London

Adidas / W Communications

By Sara Spary

August 24, 2020

LONDON—Have you ever heard someone describe something as good enough to eat? Well, these limited edition edible Adidas sneakers, created as a nod to the Everything Is Cake meme, are just that.

Sara Spary
@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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