Why a Mainstream Fashion Advertiser Like Diesel Decided to Go Big on Pornhub

'Let's not pretend that nobody goes there'

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

If you're one of Pornhub's 60 million daily visitors, you might be wondering why you saw ads this month for clothing brand Diesel rather than, say, male enhancement pills or hot singles in your area.

It was certainly no media-buying accident. In fact, the fashion brand bought prominent placement on the site from January through Valentine's Day—and it's likely that more mainstream brands will follow suit. 

"We wanted to have a relevant digital campaign. So where do people go online? They like cute cats and porn," said Alban Adam, Diesel's PR manager for Northern Europe.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in