Performance Marketing

Why a Mainstream Fashion Advertiser Like Diesel Decided to Go Big on Pornhub

'Let's not pretend that nobody goes there'

By Kristina Monllos

February 19, 2016

If you're one of Pornhub's 60 million daily visitors, you might be wondering why you saw ads this month for clothing brand Diesel rather than, say, male enhancement pills or hot singles in your area.

Kristina Monllos

Kristina Monllos is a senior editor for Adweek.

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