High-End Hunting Apparel Is Killing It With Hipsters and Baby Boomers

Camouflage goes upscale

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Hunting: It's not just for the Duck Dynasty set anymore. The activity so often associated with rural America is increasingly being marketed as an adventure sport, with more consumers signing up for "luxury" hunting trips and buying high-end gear and apparel.

Also driving the trend is the rise of the so-called "hipster hunter"—that urbanite who's into the locavore/farm-to-table movement seeking to kill his or her own food and signing up in droves for butchering courses in New York and San Francisco.

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