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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Out of Home

Twitter Kicks Off Out-of-Home Campaign Featuring Celebrities’ Affirmation Tweets

Billboards were unveiled in 8 cities

There have been roughly 59 million tweets about manifestation over the past three yearsTwitter
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By David Cohen

 

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People in eight cities in Canada and the U.S. woke up Tuesday to see billboards featuring tweets from celebrities that expressed wishful thinking prior to their dreams being achieved.

The social network said more than 39 billboards in cities including Chicago, Houston, Los Angeles, New York and Toronto were unveiled Tuesday, many in the hometowns of the celebrities whose tweets are depicted.

The billboards feature tweets from Matthew Cherry, Diamond DeShields, Leonard Fournette, Niall Horan, Simu Liu, Demi Lovato, Patrick Mahomes, Megan Thee Stallion, Michaela Onyenwere, Issa Rae, Steve Saylor and Bubba Wallace.

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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