Using a Bob Marley Classic, Oakley Shows the Unifying Power of Sports

The commercial puts a modern spin on a timeless song

Oksana Masters Oakley commercial
The commercial inspires unity through a common love of sports. Oakley

Through attractive highlight reels, a tribute to the king of reggae and a few words of encouragement from professional athletes, Oakley is the latest brand hoping to instill a glimmer of hope in humanity.

@emmyliederman Emmy is a freelance writer for Adweek covering breaking news and brand marketing.