What Do You Dream After Playing the New Xbox? This Experiment Brings Them to Life

Taika Waititi directs a short film about the results of lucid dreaming after gaming

Gaming streamer MoonLiteWolf re-created her lucid dreaming experience for the campaign. Microsoft

Anyone who has gone to bed right after binging a video game knows how the experience can infiltrate and even shape your dreams. Microsoft has built much of its advertising around that idea lately, from the launch spot for its new consoles to its holiday ad about a family’s dreaming dog.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."