Spotify rolled out Megaphone—its all-in-one podcasting platform for analytics, monetization and publishing—in four European markets Tuesday: France, Germany, Italy and Spain.
The streaming platform cited data from eMarketer, which found that podcast listening in Europe now reaches between 20% and 30% of internet users in the markets where Megaphone debuted Tuesday.
The company also shared projections from IAB Europe that podcast ad spending in Europe will grow by ore than 50% and top €200 million ($232.7 million) by 2023.
Megaphone hosts more than 30% of the top 200 shows on Spotify, as well as Apple,
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