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Megaphone, the podcast analytics and production platform acquired by Spotify last November, rolled out the Megaphone Audience Insights Dashboard for enterprise podcast publishers, powered by Nielsen.
The tool is available starting Friday (Aug. 6) to all Megaphone Enterprise clients in Australia, Canada, the U.K. and the U.S.
It gives podcast publishers a real-time look at the behaviors, demographics and interests of their listeners and enables them to compare trends across their entire podcast network year over year or show by show.
Megaphone said it teamed up with Nielsen to provide audience segment data, drilling down to details such as “dog owner,” “job seeker” or “tech adopter.”
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