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Anchor podcasts in the U.S. are now eligible to participate in audio advertising marketplace Spotify Audience Network.
Spotify said Anchor, the podcast creation platform it acquired in February 2019, powers 70% of its podcast catalog.
Anchor released a new guide to its advertising options for creators Wednesday.
Spotify will also add podcast buying to self-serve ad channel Spotify Ad Studio in the coming weeks.
Michigan-based national moving company Two Men and a Truck was an early beta tester of podcast ad buying in Spotify Ad Studio, and Greg Kohler, its digital ads lead, said in a Spotify blog post Wednesday, “We’ve been interested in podcast advertising for a while, but our campaign with Spotify Ad Studio was the first time we were actually able to test it.
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