The Twitter feed of Michelob Ultra will be the battleground between natural and artificial, and one Twitter user who promises not to try Michelob Ultra Organic Seltzer will walk away with a single Bitcoin, worth roughly $57,000.
Michelob Ultra Organic Seltzer used the tagline “The Enemy of Artificial” to tout the fact that its beverages are free from added sugar, artificial aftertaste and carbs, and certified USDA Organic.
The premise of the stunt is that the tagline offends the artificial intelligence community, so it will take over @MichelobULTRA March 22, asking visitors to promise not to try Michelob Ultra Organic Seltzer.
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