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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Beer & Spirits

Promise Not to Try Michelob Ultra Organic Seltzer and Win 1 Bitcoin?

The beverage brand’s Twitter stunt pits natural against artificial

Something is amiss on @MichelobULTRAMichelob Ultra
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By David Cohen

March 18, 2021


The Twitter feed of Michelob Ultra will be the battleground between natural and artificial, and one Twitter user who promises not to try Michelob Ultra Organic Seltzer will walk away with a single Bitcoin, worth roughly $57,000.

Michelob Ultra Organic Seltzer used the tagline “The Enemy of Artificial” to tout the fact that its beverages are free from added sugar, artificial aftertaste and carbs, and certified USDA Organic.

The premise of the stunt is that the tagline offends the artificial intelligence community, so it will take over @MichelobULTRA March 22, asking visitors to promise not to try Michelob Ultra Organic Seltzer.

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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