How AB InBev’s In-House Agency draftLine Helped the Company Navigate 2020

The team plans to increase its global headcount by 25% this year

abinbev draftline
Following a difficult year, AB InBev is optimistic about the future.

The difficulties of doing business during the pandemic seem to have validated Anheuser-Busch (AB) InBev’s decision to create draftLine, its own in-house agency. This year, the brewer behind Budweiser, Stella Artois and Michelob Ultra plans to grow the team’s headcount by 25%.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.