AB InBev Follows the In-Housing Trend With Rollout of draftLine

With a more in-depth focus on customer response and portfolio work

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The world’s largest brewer has gone all in on the in-house trend.

AB InBev, the megalith behind Bud Light, Corona, Beck’s, Stella Artois and many more, has built up its own in-house agency called draftLine, which the company says it developed to be closer to the creative process. Although draftLine is not a new operation, its official unveiling came this week.

The New York-based shop will roll out globally, led by vp of consumer connections Joao Chueiri and managed by Spencer Gordon.

“With draftLine, we’ve gained another valuable agency partner.



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