Michelob Ultra’s New Organic Seltzer Wants to Be the Category’s ‘Sophisticated’ Option

The brand hits shelves this week, supported by a national TV ad

Michelob Ultra Organic Seltzer comes in three initial flavors: spicy pineapple, cucumber lime and peach pear. Michelob Ultra

If White Claw is the unofficial beverage of the college-age crowd, Michelob Ultra Organic Seltzer is vying to win over a more “mature” segment of seltzer drinkers.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}