Don Cheadle Stars Among a Cast of Fakes in Michelob Ultra Organic Seltzer’s Super Bowl Ad

Commercial plays on the difference between what's real and not

Don Cheadle's brother is only one of eight lookalikes in the ad. Michelob Ultra Organic Seltzer

At first glance, it appears that Michelob Ultra Organic Seltzer is making its Big Game debut with an incredibly stacked A-list cast—but looks can be deceiving.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.