Adweek Adweek Logo
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials
Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Sports Marketing

NHL Opens Up Nominations for Willie O’Ree Community Hero Award

There are now 2 separate honors for Canada (presented by Hyundai) and the US

nominations will be open through Feb. 5 at 11:59 p.m. ET.National Hockey League
Headshot of David Cohen
By David Cohen

January 18, 2023

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


The National Hockey League doubled up on its annual Willie O’Ree Community Hero Award, opening up nominations for the 2023 Willie O’Ree Community Hero Award in the U.S. and the Willie O’Ree Community Hero Award Presented by Hyundai in Canada.

The awards are aimed are recognizing individuals who positively impacted their community, culture or society through the sport of hockey, and nominations will be open through Feb. 5 at 11:59 p.m. ET.

The league said the awards honor former NHL forward Willie O’Ree, who became the first Black player in the NHL when he took the ice for the Boston Bruins Jan. 18, 1958, and who has been an ambassador for the Hockey Is for Everyone initiative and a promoter of inclusion and social change for more than 20 years.

Three finalists for each award will be revealed in April, with the winner of the Willie O’Ree Community Hero Award Presented by Hyundai to be introduced during the 2023 Stanley Cup Playoffs and the winner of the 2023 Willie O’Ree Community Hero Award to be named during the NHL Awards ceremony in June.

Each winner will receive a $25,000 prize, with the four remaining finalists getting $5,000 apiece, and all money will be donated to charities of their respective choice.

Winners will be determined by a panel with weighted votes from the NHL and O’Ree, as well as representatives from Hyundai in Canada, with a public fan vote incorporated into the mix, as well.

NHL senior executive vice president of social impact, growth initiatives and legislative affairs Kim Davis said in a statement, “Today, there exists an army of community hockey leaders that selflessly carry on Willie’s legacy, connecting with individuals—many from underserved communities or underrepresented groups—and leveraging hockey to instill the values and character traits that will help them succeed on and off the ice. The Willie O’Ree Award is our moment to pause, reflect and celebrate the extraordinary contributions of people unlocking new possibilities for future generations.”

Hyundai Auto Canada director of marketing Christine Smith added, “Hyundai Canada’s sponsorship of the Willie O’Ree Community Hero Award allows us to spotlight community heroes who continuously drive the game of hockey forward. Willie O’Ree demonstrated fearlessness in the face of unprecedented adversity and, in turn, changed the game of hockey forever. People who exude that same spirit and dedication to improve their communities deserve recognition, and we look forward to learning more about these remarkable individuals through the voting process.”

Enjoying Adweek's Content? Register for More Access!

Register

Headshot of David Cohen

David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

Recommended articles
Popular Now
  1. What the Heck Is M&M’s Doing With Its Spokescandies?
  2. DiMassimo Goldstein Elevates Lesley Bielby to Sole CEO
  3. Heinz Puts Super Bowl’s Use of Roman Numerals on Trial
  4. Molson Coors and DraftKings Will Let Fans Guess the Details of Its Super Bowl Ad to Win $500,000
  5. Pamela Brown Named Chief Investigative Correspondent and Anchor at CNN
Upcoming Webinars
  • Build Best-in-Class Brand Partnerships Tuesday, January 31, 2023
  • Tell a More Engaging Brand Story Tuesday, February 7, 2023
  • Anatomy of an Entertainment Hit in 2023 Wednesday, February 8, 2023
  • Make Your Brand Experiences Measurable and Memorable Tuesday, February 14, 2023
  • Maximize Your Content Marketing ROI Wednesday, February 15, 2023
Adweek Logo

Adweek is the leading source of news and insight serving the brand marketing ecosystem.

About

  • About Us
  • Contact Us
  • Media Kit
  • Editorial Cal
  • Sponsor Content
  • Jobs at Adweek

Subscriptions

  • Subscription Options
  • Digital App
  • FAQs
  • Newsletters
  • Customer Service

Events

  • Awards
  • Adweek Events
  • Webinars
  • On-Demand Webinars
  • Trophies / Awards / Seals

Publications

  • Adweek Blog Network
  • Adweek Podcast Network
  • RSS
  • Back Issues
  • Reprints / E-Prints
©2023 Adweek - All Rights Reserved.
  • Do not sell my personal information
  • Terms of Use
  • Privacy Policy
Clickable icon to open social sharing icons
Clickable icon to share the page on Facebook Clickable icon to share the page on Twitter Clickable icon to share the page on LinkedIn Clickable icon to share the page on Facebook Messenger Clickable icon to share via Email Clickable icon to share via Email
Clickable icon to share via Email