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With the growing demand in electric vehicles the Hyundai Motor Company, the third largest car manufacturer by volume in the world, has been on a transformation journey in recent years. But in the U.K., consumers still mispronounce the name—something the brand has chosen to correct with a humorous campaign ahead of an important year.
In April, the South Korean automaker saw its all-electric IONIQ 5 vehicle honored by World Car Awards at the New York International Auto Show as World Car of the Year, while the company sold 3,944,579 vehicles last year, an annual growth of 1.4%.