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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Super Bowl

Meta Quest Big Game Ad Shows How ‘Old Friends’ Have ‘New Fun’ With the Quest 2 VR Headset

Foo Fighters will perform a postgame afterparty concert in VR on Horizon Venues

'Old Friends, New Fun' follows the story of animatronic band leader Howl’n HarryMeta Quest
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By David Cohen

 

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Meta Quest unveiled the full-length version of its “Old Friends, New Fun” spot for Super Bowl 56 during ABC’s Good Morning America Thursday, along with revealing that Foo Fighters will perform at its Big Game afterparty—a 180-degree virtual reality concert on its Horizon Venues virtual event platform.

Meta Reality Labs partnered with Anomaly on the spot, which is aimed at featuring the social connections fueled by using the Meta Quest 2 VR headset.

“Old Friends, New Fun” follows the story of animatronic band leader Howl’n Harry, whose music days are behind him and who has lost touch with his friends.

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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