Most TV Rivals Aren't Waving the White Flag Against the 2022 Winter Olympics

Counterprogramming includes a Jeopardy college tournament and Shonda Rhimes’ first series since Scandal

Between the Winter Olympics and Sunday’s Super Bowl 56, NBCUniversal expects to have a stranglehold on audiences and ad spend during most of February.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in