After Dan Lovinger successfully executed the ad sales version of the triple axel in 2018—the NBC Sports Group ad sales chief oversaw more than $1.2 billion in sales for Super Bowl 52 and the Pyeongchang Winter Olympics, held just four days apart—he took a weeklong break. But he soon found himself contemplating his next gargantuan challenge.
In an 18-month span between 2020 and 2022, his team would be tasked with selling inventory for two Olympics and another Super Bowl.
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