Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.
NBCUniversal is gearing up for the 2022 Winter Olympics in Beijing, which will be held Feb. 2-20, and will present a Winter Olympics-record amount of programming across its linear, digital and streaming platforms.
The company will air more than 2,800 hours of coverage on the NBC broadcast network, USA and CNBC cable networks, Peacock and its digital platforms.
NBC will feature 18 nights of primetime coverage, kicking off Feb. 3, the night before the Opening Ceremony.