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Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Super Bowl

Meta Quest Brings ‘Old Friends, New Fun’ to Its Super Bowl 56 Spot

Its home base is the Horizon Worlds virtual version of fictional old arcade-restaurant hangout Questy’s

Meta Reality Labs partnered with Anomaly on the spotMeta
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By David Cohen

 

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When Facebook revealed its name change to Meta at its Connect 2021 virtual gathering last October, the focus was on the metaverse and future developments that are years away, in many cases. The focus for Meta’s upcoming Super Bowl 56 spot, which it shared a preview of Wednesday, is on the here and now—specifically, the Meta Quest 2 virtual reality headset.

The company will debut the full, 60-second “Old Friends, New Fun” spot on ABC’s Good Morning America Feb.

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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