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The Meta Avatars Store will open its “doors” in Canada, Mexico, Thailand and the U.S. next week, enabling people to dress their avatars for Facebook, Instagram and Messenger in digital outfits from fashion brands Balenciaga, Prada and Thom Browne.
Meta CEO Mark Zuckerberg shared the news during an Instagram Live video with vice president of fashion partnerships Eva Chen, in which they discussed the company’s vision for the metaverse and avatars and the opportunities they may unlock for brands and businesses.
Zuckerberg
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